MBA – Marketing and E-commerce

Basic information

Today’s business environment is constantly evolving. Globalisation, new information technologies and new distribution channels are changing the way we look at marketing and how we sell. To compete in a global environment, we need to gain access to new markets, deal with new competitors and, most importantly, approach sales and marketing management from a more innovative perspective.

Consumers are becoming more demanding and have access to information to help them make decisions. To meet their demands, companies need well-prepared professionals with up-to-date marketing education, the ability to cater to an ever-changing marketplace and the ability to take full advantage of new technologies.

Marketing is therefore undoubtedly the foundation of a functioning business. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, co-workers and the environment. Marketing involves planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. It begins with identifying and measuring consumer needs and wants, assessing the competitive environment, selecting the most appropriate target customer groups, and developing a marketing strategy and program to implement offerings that will satisfy consumer needs better than competitors.

Program structure

In our MBA in Marketing program, you’ll take important courses ranging from organizational leadership to marketing strategies, and you’ll explore buying habits, trends and consumer behavior. The main objectives of this degree program are to enhance graduates’ ability to assess market opportunities by analyzing customers, competitors, associates, context, and company strengths and weaknesses; to develop effective marketing strategies to achieve organizational goals; to design a strategy implementation program to maximize its chance of success; and to communicate and defend your recommendations from both quantitative and qualitative perspectives.

The program of study is designed to serve as an introduction to the theory and practice of marketing. You will explore the theory and application of marketing concepts through a combination of cases, discussions and lectures, drawing material from a variety of sources and settings, including services, consumer products and business products. You will be challenged to learn and keep abreast of marketing trends so that you can apply them to your current or future marketing career.

Study modules

21st Century Global Marketing

  • Global Marketing Management

  • Marketing strategy

  • Marketing communication

  • Marketing Management

Brand management

  • Product and brand marketing

  • Branding

Social media marketing

  • Digital marketing

  • Social media marketing

Sales promotion

  • Consumer Behavior

  • Advertising and sales promotion

Study information:

  • 12 - 18 months
  • English
  • On-line
  • € 7000
  • 60 ECTS


Students have access to an online library with more than 10,000 professional publications, books and professional papers.
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Graduated from the MBA programme at EIFM.
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Why study at EIFM

We want to be your guide on one of the most important journeys you will take in your life. A journey towards your personal growth, career improvement and fulfillment of your goals. Throughout this journey, we will do everything we can to ensure that you reach your full potential and get the most out of your studies at our Institute.

General overview

Our goal is lifelong learning. We are here to develop our students and provide them with up-to-date information, skills and knowledge to help them achieve their goals and ambitions in their personal and career lives.

Developing the entrepreneurial spirit

All our study programmes are designed to emphasise individualisation, the development of personal responsibility and an entrepreneurial spirit - key qualities that will give you a unique experience that will last a lifetime.

Effective teaching

The aim of our education is to prepare graduates to address contemporary economic, environmental and social challenges that impact society as a whole. We therefore provide our students with innovative and relevant knowledge and know-how that will develop their talents and take them to the next level.

Global reach

We are aiming not only at the national, but above all at the international level of education provided.  Students should be exposed to different ways of thinking and acting, be open to continuous learning and be familiar with global business trends.

Personal development

Our educational institution aims to develop and support globally minded individuals who want to become leaders in the world of business and innovation. All our study programmes are completely flexible and target students, their theoretical knowledge and subsequent practice.

Critical thinking

Sufficient knowledge and its critical evaluation is the path to freedom. We therefore instill in our students the critical thinking skills and creativity that will prepare them not only to anticipate, but more importantly, to meet the challenges they will be forced to face in today's global world.

Tuition fee

Are you ready to take the next step?

If you’re ready to take your career and personal life up a notch and want to get an education with an innovative and practical approach, don’t hesitate!

Tuition fee of the program:
€ 7000

The tuition fee for the MBA programme is € 7000. Payment can be made in one lump sum or spread over up to 5 interest-free instalments.

A first instalment of € 1500 is always required before the start of your studies. Tuition fees include study materials and access to all seminars or online lectures organised by the European Institute of Finance & Management.

5% discount
If the student decides to pay the tuition fee in one lump sum before starting his/her studies, a discount of 5% of the tuition fee will be applied additionally.

Admission procedure

There are no tests, exams or interviews as part of the admissions process. All you have to do is meet the study requirements, which are as follows for the MBA programme:

  • Completion of at least a Bachelor’s degree,
  • A CV with sufficient information about your education, volunteer experience, work experience, or extracurricular activities,
  • Motivation letter – In case the admissions committee has doubts about accepting you to study, they may require a motivation letter that should reflect your professional goals, strengths, focus, etc.
    If you are interested in studying, follow the steps below and start your journey to study at EIFM.



Our Career Services department is ready to provide the best opportunities for students to develop their personality, skills and abilities to achieve the best career. If interested, any student can contact our department during or after graduation.

Our colleagues are not only involved in various activities that connect our study institute with major national and multinational corporations, but also build partnerships with major companies or organizations so that we can subsequently offer diverse career opportunities to our students.

The Career Services staff offers students a range of personalized information, which may include a listing of top employers, trends and process in talent recruitment, statistics on average salaries and wages, or other thought-provoking information to help graduates choose the right career path.

Programme subjects

Marketing management

Marketing management is a subject that deals with various concepts of marketing strategies, procedures and new techniques that change depending on the requirements and needs of consumers. The course helps students become familiar with the marketing process, which includes planning, pricing and promotion of goods and services in the target market and focuses on activities such as promotional techniques, cost reduction mechanisms, as well as creating and retaining customers through careful analysis and forecasting on the market.

Global Marketing Management

This course examines the opportunities and challenges associated with global marketing. The influence of cultural, economic, political and technological environments in different countries on marketing is considered. The relationship between global marketing and global business strategy will be discussed. Methods of analyzing customers and competitors on a global scale will be discussed. Strategies and tactics for developing each of the four P's internationally and globally will be examined, including product, service and brand policy development, advertising, promotion and communication plans, distribution channels and pricing policies in a global context. Approaches to decision-making about the degree of globalization and localization of marketing will be explored. We will also look at key aspects of marketing both globally and in each of the major regions of the world.

Marketing communication

Marketing communication is a key aspect of a company's overall marketing mission and a significant factor in determining its success in the marketplace. The goal of marketing communications is to convey meaning to the target audience and build a strong brand. This course provides students with the opportunity to analyze, design and evaluate various communication and promotional decisions. Specific topics include basic marketing communication decisions, creative brief, message/copy writing, communication strategies, and media strategies. To explore these issues, this course provides relevant and up-to-date theories, concepts, techniques, and models in marketing communications and promotion.

Marketing strategy

The main aim of the course is to provide you with the skills and knowledge you need to understand and operate in the field of marketing. Emphasis is placed on the topics of marketing environment, consumer behaviour, market segmentation, targeting, positioning, product, service, price, place, promotion, advertising and strategic marketing integrated with the topics of ethics and social responsibility in relation to marketing. All of this will be integrated with digital marketing concepts, allowing a focus on the continuous process of change and renewal of marketing. One of the goals is how to market oneself, starting with good presentation skills and a deeper understanding of how to properly handle emotions in different situations.

Product and brand marketing

The aim of the course is to focus on key brand and product management topics that will assist current and future marketing managers in their strategic decision-making abilities. Topics have been selected based on the responsibilities of marketing managers, the latest industry trends and academic research. The study draws on existing models of communication and consumer behavior to explore many of the issues facing the modern brand manager. Key topics include: brand evaluation, brands and their relationships with consumers, how to build brand equity, and the tools needed to manage equity over time.


The aim of the course is to equip students with knowledge and skills that will enable them to understand and analyze brand management and branding from the perspective of companies and consumers. This goal will be achieved through a careful analysis of key concepts related to this subject: corporate perspective; brand development and brand architecture; definition and role of marketing mix; integration of marketing communication and brand management; consumer brand perception; etc.

Consumer behaviour

This course focuses on understanding and predicting consumer behavior by integrating theories from psychology, sociology, anthropology, and economics. Emphasis will be placed on how behavior is shaped by internal and external influences. Consumer decision making is often complex and far from rational. Topics discussed include the importance of consumer behavior and research; internal influences such as motivation and commitment, personality, self-concept, lifestyle, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovation; and consumer decision making.

Advertising and sales promotion

The course deals with elements of advertising and sales promotion in the business environment. Topics include advertising appeals and sales promotion, media selection, the use of advertising and sales promotion as a marketing tool, and ways to test effectiveness. After completing it, students should be able to demonstrate understanding of the concepts through their application and will be able to explain the use of advertising and sales promotion as a marketing tool, describe advertising and promotional appeals, explain appropriate media selection and discuss ways to test the effectiveness of advertising and sales promotion.

Social Media Marketing

The importance of a strategic social media presence for modern businesses cannot be underestimated. Social media has evolved to serve as the glue that binds and enhances digital marketing strategy and the overall brand experience for consumers, from creating a place to connect directly with consumers to providing insights into purchase behavior to boosting SEO rankings. This course will teach you how to work with different social media platforms and their tools and techniques, and aims to make you an experienced social media marketer using effective and proven methodologies. Upon successful completion, you will be able to formulate a social media marketing strategy that meets your needs, execute effective social media marketing campaigns, influence brand awareness by leveraging multiple social media channels, and build relationships with and encourage engagement with your target audience.

Digital advertising

This course is designed as an introduction to the world of digital and online advertising. It will cover all the different types of digital ad units, advertising partners, process, buying and more. It's ideal for anyone interested in advertising their business online, looking for a job in digital media planning, interested in how big brands decide to place ads online, students focused on marketing and advertising, or those who are generally interested in how the ads you see online are created and served.